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Logo, UI elements for software, website


Simple plastics is a research project developing an algorythm for the automated identification of microplastic. The developers asked me to create visual identity for the project. The logo is a bit playful, highlighting the "MP" inside the name of the software, and placing it under a crosshair. This way illustrating that the goal is finding the MicroPlastic pollustion.

I also took part in developing the UI for the software, so it expresses the visual identity of the brand. 

Finally, I´ve created a website showcasing information about the project:

The website has been active for three months, and more than 200 researchers registered for downloading the software, which is impressive.

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