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It features a more minimalistic approach in order to use the essential elements and still illustrate the same symbols like the previous logo option: water and gas phases in the sewer system.
A monogram type logo with hidden double arrows illustrating airflow and process.
The clean, straight lines express a professional feel, and highlight the technical rigorosity the company is famous for.
Logo, UI elements for software, website
Simple plastics is a research project developing an algorythm for the automated identification of microplastic. The developers asked me to create visual identity for the project. The logo is a bit playful, highlighting the "MP" inside the name of the software, and placing it under a crosshair. This way illustrating that the goal is finding the MicroPlastic pollustion.
I also took part in developing the UI for the software, so it expresses the visual identity of the brand.
Finally, I´ve created a website showcasing information about the project:
The website has been active for three months, and more than 200 researchers registered for downloading the software, which is impressive.
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