It features a more minimalistic approach in order to use the essential elements and still illustrate the same symbols like the previous logo option: water and gas phases in the sewer system.
A monogram type logo with hidden double arrows illustrating airflow and process.
The clean, straight lines express a professional feel, and highlight the technical rigorosity the company is famous for.
Graphic design, illustrations, infographics
Marta had a presentation of their research on a conference in Orlando, so she needed a poster as illustration. The main goal was creating an overview of their methodology and the results they developed so far. We had to find a way to show this complex scientific topic able to read fast by anybody, but still interpret enough details for the professional visitors. We chose a horizontal flowchart, which changes in color by every step, distinguishing each of them but still creating the feeling of the process.
Therefore, the color scheme is bright, operates with large contrast, and follows a gradient system.
The poster had to be printed in large size (2 meter by 1,20), thus every element had to be vectorgraphics.
The final design was received with great satisfaction by both the members of the research group and the visitors of the conference