Visual identity and illustrations
As a non-profit organisation Byhøst has the main goal to explore the small natural areas in our cities and utilise them a very direct way: harvest and eat the edible. They created an app where the users share the location of publicly available fruit trees, berries, herbs, mushrooms, etc, so anybody can go and try them. In addition, Byhøst published recipes, tips and other help for those who want to try this adventure, forming a bigger and bigger community.
The negative space
As we live in bigger and bigger cities, the natural has become a hidden part of our environment. Something we need to find and explore - which experience can catalyze the establishment of communities. The concept of the logo and visual identity of Byhøst reflects this idea and uses the negative space as building element.
My main goal was to propose a design which creates a framework for all kinds of future utilisation. As Byhøst grows, more and more people join, it will be possible to easily extend the range of products with everyday objects. People can read them, use them, wear them, and proudly show that they are part of the community which has explored a new side of their city. The graphic design evolves branding with a huge variety of everyday objects. People will easily identify them and remember the name Byhøst.
Elements of the design
The logo was developed in two versions in order to ensure the ease of use on all platforms. Both versions provide a wide range of opportunities including stencil, cutouts and 3D-print owing to the graphic design.
The icons also follows the concept of negative space forming a well-defined visual realm. They can be used in several different versions according to the targeted platform. The color palette is natural and a bit rough, balanced with a splash of fresh tones. Two typefaces were suggested, a strong one with big contrast for headlines, and a clean sans-serif paragraphs.